When you’re introduced to Phil the Horse and the unique designs, the question of why on earth is he wearing a tutu may spring to mind.
Phil the Horse is a philanthropic company founded by horse enthusiasts that sell branded apparel and merchandise and donate 15% of the net profit to equine rescues and charities globally.
The main idea behind Phil is that he’s a horse for everyone. He’s not so much a character as he is a personality. He embodies positivity and the spirit of living life with joy, pride and celebration. He’s light, whimsical, and fun. Phil’s wide range of interests and activities allow him to extend beyond the horse enthusiast. He’s done it all: Surfing, yoga, the Hustle. He’s saved kittens from trees, delivered babies, leaped tall buildings and is known as Philippe in some parts of the world.
Phil the Horse, Advocate for Financial Support of Equestrian Rescues
However, Phil’s aim is very serious. His aim is to be a funding catalyst for designated equestrian rescues. A percentage of net profits are donated from all goods and wares sold which bear one of his likenesses. Rescues and equine charities hands are already very full with attending auctions, accepting owner surrendered horses or neglect cases and caring for and administering medical attention to the horses they’ve taken in. Fundraising is absolutely necessary as most rescues rely solely on donations. Phil the Horse’s aim is to take some of the fundraising burden off the shoulders of rescues and let them get back to what they do best; saving horses. At the same time, Phil’s image can be carried out to the world to promote awareness of horse rescue and the unfortunate alternatives facing unwanted horses.
As a company, we’re not trying to single out and advocate against any path that leads a horse to entering a rescue. It’s true there’s a dark underbelly to the horse world, whether it’s unethical breeding practices or the discarding of a horse that’s no longer winning races; but there are also very sincere circumstances that can lead to a horse eventually landing in a rescue, such as the death of a loving owner or just hard economic conditions that can’t be mitigated. Unfortunately, the most common occurrence when a horse is unwanted is they’ll end up at an auction and face the potential of being purchased for slaughter. Any horse, of any age can face this fate. What Phil the Horse advocates for is financially supporting the good work that a rescue or an equine charity takes on to save horses from this fate in offering them second chance at finding their forever home.
Why Does Only 15% Go to Horse Rescues?
We’ve been asked why only 15%? The short answer is this is where we start. The company has to cover the costs of the designs and product manufacturing as well as the marketing before we can get to the base where we can donate funds. After donating to the rescues, the remaining profit goes towards developing new offerings. As horse owners ourselves, we fully appreciate the full gamut of expenses that comes with horse ownership from board to farrier costs, the vet bills, the tack and sometimes the transport of them. The end goal is to increase the donation amount to as much as possible and still cover production expenses. The only way to reach this aim is sell more of Phil the Horse.
What It Means to Be Phil-anthropic
We love horses. We love the nostalgia of all they’ve done for us over the centuries. We love the freedom you find in a strong canter. We love the powerful yet graceful beauty of their form. The name Phil, short for Philip, is derived from the Greek word “Philippos,” which means “fond of horses”. It’s in his namesake to be Phil-anthropic; he wants to give back as much as he can.
So why is Phil wearing a tutu? He loves to dance!